It was additionally revealed that ‘Gulabo Sitabo’and ‘Shakuntala Devi’ are the 2 most-watched films on the platform because the launch of Prime Video in India
Streaming platform Amazon Prime Video has introduced a brand new line-up of 9 films, together with Varun Dhawan’s Coolie No 1 and Madhavan’s Tamil movie Maara, that can premiere straight on the streaming service.
Spanning 5 Indian languages, the line-up additionally options Hindi movies Chhalaang and Durgavati, Kannada films Bheema Sena Nala Maharaja and Manne Quantity 13, Telugu function Center Class Melodies, together with the previously-announced Halal Love Story in Malayalam and Soorarai Pottru in Tamil.
Vijay Subramaniam, Director and Head, Content material, Amazon Prime Video, India, stated the earlier slate of flicks (reminiscent of Gulabo Sitabo and Shakuntala Devi) had been liked and talked about.
“In order that gave us the motivation to go after larger titles and that is what we’ve got completed. We had been at all times looking out for a busy and efficient programming between October and December. In its totality, it’s a fairly attention-grabbing and entertaining festive season that we hope to carry to our clients,” Subramaniam stated, forward of the announcement.
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Titles in languages such Tamil, Telugu, Kannada, Malayalam obtained greater than 50 % viewership from clients outdoors the house states, with clients from Lucknow, Kolkata, Pune and past streaming Penguin, Ponmagal Vandhal, Regulation, French Biriyani, Sufiyum Sujatayum, CU Quickly, V and Nishabdham .
Hindi films Gulabo Sitabo and Shakuntala Devi emerged as the 2 most-watched films because the launch of Prime Video in India. They had been additionally probably the most watched Hindi films on Prime Video globally, it was revealed.
Gaurav Gandhi, Director and Nation Normal Supervisor, Amazon Prime Video India, stated the training from the earlier slate helped them constructed on their playbook on advertising and marketing these movies deep and extensive.
“Our films that had been launched in India had been watched in over 4,000 thousand cities and cities, which is tremendous deep, if you happen to have a look at it from the context of how theatres do. And internationally as effectively, the truth that in a brief interval, they’ve been watched in over 180 international locations, these are attention-grabbing details.”
“Within the case of lots of our regional movies — Tamil, Telugu, Kannada and Malayalam — 50 per cent of the viewing got here from outdoors the house states, which is kind of distinctive for these movies. What streaming can do for these movies is to have the ability to give them a real nationwide launch and get clients from across the nation to entry the cinema,” Gandhi stated.
Amazon Prime Video’s direct-to-service slate:
Halal Love Story (Malayalam), which is scheduled to premiere on October 15
Halal Love Story is an upcoming Malayalam comedy movie directed by Zakariya Mohammed and stars Indrajith Sukumaran, Joju George, Sharaf U Dheen, Grace Antony and Soubin Shahir in lead roles together with Parvathy Thiruvothu.
Bheema Sena Nalamaharaja (Kannada), which is scheduled to premiere on October 29
Bheema is an upcoming Kannada household entertainer directed by Karthik Saragur. The film stars Aravinnd Iyer, Aarohi Narayan, Priyanka Thimmesh, Achyuth Kumar and Aadya in main roles
Soorarai Pottru (Tamil), which is scheduled to premiere on October 30
Soorarai Pottru is an upcoming Tamil language Motion/Drama movie directed by Sudha Kongara, Staring Suriya within the lead with Aparna Balamurali, Paresh Rawal and Mohan Babu in pivotal roles. The movie is produced by Suriya’s 2D Leisure and Co-Produced by Guneet Monga’s Sikhya Leisure. This movie is a fictionalised model of the e book “Merely Fly” written on the lifetime of Air Deccan founder Capt. G. R. Gopinath.
Chhalaang (Hindi), which is scheduled to premiere on November 13
Chhalaang is an inspirational social comedy starring Rajkummar Rao, Nushratt Baruchaa and directed by Hansal Mehta. It’s offered by Bhushan Kumar and produced by Ajay Devgn, Luv Ranjan and Ankur Garg.
Manne Quantity 13 (Kannada), which is scheduled to premiere on November 19
Maane Quantity 13 is an upcoming horror thriller directed by Vivy Kathiresan. Produced by Krishna Chaitanya’s Sri Swarnalatha Productions, the movie stars Varsha Bollamma, Aiswarya Gowda, Praveen Prem, Chetan Gandharva, Ramana and Sanjeiv.
Center Class Melodies (Telugu), which is scheduled to premiere on November 20
Starring Anand Deverakonda and Varsha Bollamma, Center class Melodies is a humour packed whimsical story depicting the congenial lives of the center class within the village the place a younger man goals of proudly owning a lodge in a city. The movie is directed by Vinod Anantoju.
Durgavati (Hindi), which is scheduled to premiere on December 11
Directed by Ashok and starring Bhumi Pednekar, Durgavati is an exhilarating, scary experience that tells the story of an harmless Authorities officer who’s made the sufferer of a serious conspiracy involving highly effective forces. The movie is offered by T-Sequence and Cape of Good Movies and is an Abundantia Leisure manufacturing.
Maara (Tamil), which is scheduled to premiere on December 17
Maara is an upcoming Tamil language romantic drama movie directed by Dhilip Kumar. Produced by Prateek Chakravorty and Shruti Nallappa of Pramod Movies. The movie stars Madhavan and Shraddha Srinath in lead roles.
Coolie No. 1 (Hindi), which is scheduled to premiere on of December 25
Coolie No. 1 is a household comedy based mostly on the favored franchise from Pooja Leisure and is directed by the king of comedy David Dhawan. The movie stars Varun Dhawan, Sara Ali Khan, Paresh Rawal, Javed Jaffrey, Johnny Lever, Rajpal Yadav amongst others and is produced by Vashu Bhagnani, Jackky Bhagnani and Deepshikha Deshmukh.
(with inputs from PTI)